Does Google Match Your Website?
Your name, address, and phone number need to match everywhere they appear. When your Google listing and your website disagree, Google trusts you less and customers call the wrong number. Check the match in 15 seconds, free.
Common questions
What does NAP mean?
Name, Address, Phone. Google cross-checks those three details between your Google Business Profile and your website, and consistency is a basic trust signal in local search.
Why does my address need to match exactly?
Google does not judge intent, it matches text. 'Suite 200' on one listing and 'Ste 200' missing on another reads as a mismatch, and enough small mismatches erode Google's confidence in showing you.
What happens if Google and my website disagree?
Google trusts both sources less, and that can cost visibility in map results. It can also mean customers call an old number or drive to an old address, which costs more than rankings.
How do I fix a mismatch?
Pick one exact format for your name, address, and phone, then update your website footer, contact page, schema markup, and Google Business Profile to match, character for character.